A Keyword Research Mistake That Can Increase The Bounce Rate
Although you should let a seo company in Chandigarh be at the helm to take care of search engine optimization, still if you are confident that you can bank on your SEO skills to improve the performance of your website, there are some mistakes you should avoid when you are working on on-page SEO, keyword research, link building, and other SEO activities.
In this article, we will cover one common keyword research mistake you are most likely to make. We will also include one or two examples. This mistake can increase the bounce rate of your website. Google does not rank a website not managing to retain the attention of the visitor.
This mistake is using keywords that sound relevant to your business but are not for your business. While doing keyword research, people usually see monthly traffic and competition. When we find that the volume of traffic for a keyword is high and the competition is low, we usually tend to use this keyword.
For example, you are providing roof cleaning services. There is some keyword say ‘roof cleaning’ with decent monthly searches and low competition. There is a keyword ‘DIY roof cleaning’ also has decent monthly searches and low competition.
However, this keyword is not relevant to your business. When a Google user searches ‘DIY roof cleaning’ and this leads the user to your website, obviously the user will be disappointed. Your website cannot help a user interested in DIY roof cleaning. So, the user will quickly leave your website. With more and more such users quickly leaving your website, your website will have an increased bounce rate. Google punishes websites with high bounce rate. Another problem is that you are attracting the wrong audience. Building a search engine optimization strategy around wrong keyword research is likely to be disastrous.
The best solution is, either learn to do proper keyword research or let a digital marketing company to take care of this. Find the best digital marketing company offering SEO services in Chandigarh.
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